Press Release | November 2, 2021
Firematic Summary
This earlier announcement is the starting point for the expansion story. Pierce broke ground on a 90,000-square-foot expansion to its Appleton main facility and planned another 60,000 square feet of production space in Neenah. The company also began recruiting more than 200 team members in roles including welders, painters, electricians, and assemblers.
Where the current expansion story starts
The 2021 Wisconsin announcement set the stage for the later modernization program. It was driven by rising demand and the need for more assembly, storage, and testing space.
Hiring as capacity
The announcement treated staffing as part of capacity, not separate from it. More space only helps if Pierce can add and train the people needed to build apparatus inside that space.
Longer-term relevance
The later 2025 and 2026 announcements build on this foundation. The added space, hiring, and facility work became part of a larger multi-year push to improve lead times and production flow.